On my way into work, I stop by Daily Provisions for opening day. My morning routine is exactly the same as yesterday’s, except my coffee of choice today is our Papua New Guinea from the Baroida Estate, roasted just yesterday at our roastery in Red Hook. I am pretty satiated from a full day of eating, so my late-night dinner is a pint of raspberries. We end the day with drinks and snacks at Porchlight, where I wind down with a pint of Other Half’s IPA, an amazing smoky beef jerky made in-house, and peanut hummus with vegetables. We have barely finished the pastries when lunch is served: Union Square Events’ “family meal” of mushroom, carrot, and fava-bean salad, salmon tartines, and hake with sweet potato purée. When I walk into the conference room, there is a gorgeous spread of freshly baked sweet and savory pastries including a passion-fruit danish, a salted hazelnut doughnut with spiced sugar, a tomato-and-olive tart, and a baklava danish with orange blossom. Knowing the way they exceed expectations I have high hopes that they will feed me well. I’m at the office, but today I have an all-day strategy meeting with our new investors, Union Square Hospitality Group. Sally jumps on the bus to school in Red Hook, and I leave our apartment in Brooklyn Heights and catch the train to our office in Chelsea.īy 8 a.m.
I sit on the couch and savor each sip before my 8-year-old daughter, Sally, wakes up and the day has officially begun.
Today it is a Brazilian coffee from Santa Ines that we just released. Once the water boils, I make a pour-over coffee with beans from one of my Joe shops. I start boiling water in my kettle and eat a piece of fruit and have half a piece of toast with some peanut butter to put something in my stomach before coffee. My morning coffee routine is definitely a ritual, and as a total morning person, I usually jump out of bed because I can’t wait to take my first sip. He also treated his daughter, Sally, to pie, chicken sandwiches, and homemade pasta with butter and Parmesan. This week, Rubinstein mixed business with pleasure - eating a hazelnut doughnut at a strategy meeting, birthday cake for an employee’s birthday, and lamb ragù at Lilia, where he collaborated on the coffee program.
It’s an exciting time for Jonathan Rubinstein, the owner of Joe, a highly respected coffee chain that has shops in New York and Philadelphia: Danny Meyer’s Union Square Hospitality has invested in his company, which means that Joe, which roasts its own beans in Red Hook, will soon pop up in additional cities across the country. At Lilia - one of his favorite restaurants.
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